Hey there
I'm Luis Felipe 🏳️🌈
Senior Art Director based in São Paulo, driven by curiosity and a strong interest in how ideas translate into visual language, culture, and behavior.
With over 6 years of experience in the creative industry, my journey has moved across gaming, entertainment, branding, content, and digital culture, shaping campaigns, visual systems, and narratives for brands such as Bradesco, Casas Bahia, Banco Next, Gillette, Pokémon GO, 99, Burger King, PUBG Mobile, and Listerine.
Currently at Eyxo Content Co., I contribute to the creative development of 99 Content, creating culturally relevant ideas through concept, craft, and storytelling.
My work is rooted in visual storytelling, identity systems, and integrated campaigns that resonate beyond aesthetics and connect with people in meaningful ways. I’m also constantly exploring new creative tools, technologies, and ways of thinking as part of my process.
Open to conversations, collaborations, coffees, and new creative challenges.
EXPERIENCE
Creative Leader at Eyxo Content Co.
2026 — currently
Senior Art Director at Eyxo Content Co.
2025 — 2026
Art Director at 3C Gaming
2021 — 2025
Junior Designer at Katalyze Comunicação
2019 — 2021
Freelancer Graphic Designer
2016 — 2018
EDUCATION
Anhembi Morumbi
Graduation in Communications - Advertising
2018 — 2021
CERTIFICATIONS
Escola CUCA
Curso de Criação Publicitária 2023.2
2023
Crehana
Advertising Art Direction
2021
CLIENTS
99 (Didi Chuxing), Bradesco, Gillette, PUBG Mobile, Fluxo Gaming, Banco Next, Casas Bahia, Listerine, Pokémon GO
AWARDS
CB Streamer :: Clube de Criação 2022 :: 3rd Place - Digital Game Category
CB Stremer :: Clube de Criação 2022 :: 47th yearbook :: Emerging Media Category
LL7 x Germs :: Effie Awards 2024 :: Bronze at Healthcare Cetegory
LL7 x Germs :: Effie Awards 2024 :: Bronze at Youth Marketing Category
FIND ME HERE
BEHANCE INSTAGRAM LINKEDIN
LETS TALK!
✉️ luisfelipeh0812@gmail.com
📱 11 941354083