Hey there
I'm Luis Felipe
🏳️‍🌈

Senior Art Director based in São Paulo, driven by curiosity and a strong interest in how ideas translate into visual language, culture, and behavior.

With over 6 years of experience in the creative industry, my journey has moved across gaming, entertainment, branding, content, and digital culture, shaping campaigns, visual systems, and narratives for brands such as Bradesco, Casas Bahia, Banco Next, Gillette, Pokémon GO, 99, Burger King, PUBG Mobile, and Listerine.

Currently at Eyxo Content Co., I contribute to the creative development of 99 Content, creating culturally relevant ideas through concept, craft, and storytelling.

My work is rooted in visual storytelling, identity systems, and integrated campaigns that resonate beyond aesthetics and connect with people in meaningful ways. I’m also constantly exploring new creative tools, technologies, and ways of thinking as part of my process.

Open to conversations, collaborations, coffees, and new creative challenges.

EXPERIENCE

Creative Leader at Eyxo Content Co.
2026 — currently

Senior Art Director at Eyxo Content Co.
2025 — 2026

Art Director at 3C Gaming
2021 — 2025

Junior Designer at Katalyze Comunicação 
2019 — 2021

Freelancer Graphic Designer 
2016 — 2018


EDUCATION
Anhembi Morumbi
Graduation in Communications - Advertising
2018 — 2021


CERTIFICATIONS
Escola CUCA
Curso de Criação Publicitária 2023.2
2023

Crehana
Advertising Art Direction
2021


CLIENTS
99 (Didi Chuxing), Bradesco, Gillette, PUBG Mobile, Fluxo Gaming, Banco Next, Casas Bahia, Listerine, Pokémon GO


AWARDS
CB Streamer :: Clube de Criação 2022 :: 3rd Place - Digital Game Category 
CB Stremer :: Clube de Criação 2022 :: 47th  yearbook :: Emerging Media Category
LL7 x Germs :: Effie Awards 2024 :: Bronze at Healthcare Cetegory
LL7 x Germs :: Effie Awards 2024 :: Bronze at Youth Marketing Category


FIND ME HERE

BEHANCE     INSTAGRAM       LINKEDIN


LETS TALK!

✉️ luisfelipeh0812@gmail.com
📱 11 941354083