Hey there
I'm Luis Felipe
🏳️‍🌈

Senior Art Director based in São Paulo, driven by curiosity and a constant interest in how ideas move between culture, behavior, and visual language.

At Eyxo Content Co., I contribute to the creative development of campaigns and content ecosystems for 99, shaping visual narratives that connect the brand with people in ways that feel culturally relevant and visually distinctive.

Throughout my journey, I’ve collaborated on projects for brands such as Bradesco, Casas Bahia, Banco Next, Gillette, Pokémon GO, Burger King, PUBG Mobile, and Qiddiya Gaming, navigating different spaces between entertainment, branding, digital platforms, and culture-driven communication.

My work is rooted in concept, craft, and visual storytelling, translating cultural signals and human behavior into images, systems, and campaigns that carry meaning beyond the screen.

Open to conversations, collaborations, coffes and new creative challenges.

EXPERIENCE

Senior Art Director at Eyxo Content Co.
2025 — currently

Art Director at 3C Gaming
2021 — 2025

Junior Designer at Katalyze Comunicação 
2019 — 2021

Freelancer Graphic Designer 
2016 — 2018


EDUCATION
Anhembi Morumbi
Graduation in Communications - Advertising
2018 — 2021


CERTIFICATIONS
Escola CUCA
Curso de Criação Publicitária 2023.2
2023

Crehana
Advertising Art Direction
2021


CLIENTS
99 (Didi Chuxing), Bradesco, Gillette, PUBG Mobile, Fluxo Gaming, Banco Next, Casas Bahia, Listerine, Pokémon GO, Qiddiya Gaming


AWARDS
CB Streamer :: Clube de Criação 2022 :: 3rd Place - Digital Game Category 
LL7 x Germs :: Effie Awards 2024 :: Bronze at Healthcare Cetegory
LL7 x Germs :: Effie Awards 2024 :: Bronze at Youth Marketing Category



FIND ME HERE

BEHANCE     INSTAGRAM       LINKEDIN


LETS TALK!

✉️ luisfelipeh0812@gmail.com
📱 11 941354083