luisfelipe/

HEY, I'M AN ART DIRECTOR AND
DESIGNER, BASED IN SÃO PAULO.
OPEN FOR FREELANCE WORK :)



  1. Legendary Houses
  2. Rediscover PokémonGO
  3. Desafio Mach 3
  4. Braland
  5. LL7 x Germs
  6. Hypa Minha Live
  7. CB Streamer
  8. Novos Sortudos


about me
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©2025

CB STREAMER


→ CASAS BAHIA
→ 2022
→ 3C GAMING


In order to create an even deeper connection with the gamer audience, we transformed CB, the brand avatar of Casas Bahia, one of the largest retail chains in Brazil, into a streamer.

The initiative consolidates the brand's presence in the gamer universe, bringing more personality to its digital influencer, transforming it into an integral part of the community.

The project consists of the elaboration of the entire visual universe that permeates the initiative, from the entire streampack, through materials to publicize the lives, stories and posts.

AWARDS
＊ Clube de Criação - 2022  :: Bronze at Games Category
＊ 47th  yearbook :: Emerging Media Category












Client: Casas Bahia
Agency: 3C Gaming
Year: 2022

Creative Team
CCO: Paulo Aguiar
Creative Director: Lucas Pinheiro
Art Director: Luís Felipe,
Copy: Jéssica Cirino
Creative strategist manager: Giovanna Cartapatti
Social planner: Matheus Viana