luisfelipe/

HEY, I'M AN ART DIRECTOR AND
DESIGNER, BASED IN SÃO PAULO.
OPEN FOR FREELANCE WORK :)



  1. Legendary Houses
  2. Rediscover PokémonGO
  3. Desafio Mach 3
  4. Braland
  5. LL7 x Germs
  6. Hypa Minha Live
  7. CB Streamer
  8. Novos Sortudos


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©2025

LL7 x GERMS


→ LISTERINE
→ 2023
→ 3C GAMING


In a bid to captivate younger, ad-resistant audiences, LISTERINE® undertook a daring approach, harnessing the allure of gaming and hip-hop culture. Their campaign integrated entertainment with advertising, strategically targeting platforms where these demographics naturally converge.

Partnering with L7nnon, a prominent Brazilian rapper, LISTERINE® orchestrated a groundbreaking Fortnite event that shattered conventional boundaries. This immersive experience went beyond a typical concert, blending live performance with interactive gameplay. Players not only enjoyed L7nnon's music but also engaged in battling virtual germs using LISTERINE®-inspired weapons , creating a unique and captivating experience.

To enhance the authenticity of the event, the performance was recorded live with motion capture technology, immersing viewers in the sensation of a genuine concert experience. Additionally, L7nnon debuted a music video entirely created within the game, further enhancing the immersive nature of the event and solidifying its impact on the gaming community.

Hosted in Hero City, a renowned map within Fortnite's Creative Mode, the event gained significant traction through livestreams and watch parties led by influential Brazilian streamers. This strategic decision ensured that the campaign resonated organically and extensively within the gaming community, leveraging existing popularity and engagement for maximum impact.


AWARDS
＊Effie Awards 2024 :: Bronze at Healthcare Cetegory
＊Effie Awards 2024 :: Bronze at Youth Marketing Category






To enhance the concert atmosphere, we crafted immersive visuals designed directly onto the game's virtual stage, immersing participants even further into the experience of an authentic L7 show.














Client: Listerine
Agency: 3C Gaming
Year: 2023

Creative Team
CCO: Paulo Aguiar
Creative Director: Lucas Pinheiro
Art Director: Luís Felipe
Creative strategist: Giovanna Cartapatti
3D Animation: Pimp Studio
Production Company: Hero Create


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