luisfelipe/

HEY, I'M AN ART DIRECTOR AND
DESIGNER, BASED IN SÃO PAULO.
OPEN FOR FREELANCE WORK :)



  1. Descontos de Rei
  2. Legendary Houses
  3. Rediscover PokémonGO
  4. Desafio Mach 3
  5. Braland
  6. LL7 x Germs
  7. Hypa Minha Live
  8. CB Streamer
  9. Novos Sortudos


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©2025


DESCONTOS
DE REI


→ 2025
→ 99FOOD


In Brazil, thousands of people have “Rei” (King) in their first or last name, but have never been treated like royalty… Now, with 99Food and BK together, discounts have become a decree so everyone can eat well while paying less.

Once silenced on national television by a competitor, she now takes the throne in the most competitive prime-time slot on Brazilian TV. Beatriz Reis Brasil, the beautiful Queen of Brás, was the obvious choice to announce this partnership worthy of a royal crown.

Announcing the discounts for the “Reis,” Bia and a squad of fellow noble “Kings” took over the internet and the streets of São Paulo with the new decree. Between memes and Whoppers, the power of choice also reached the people, and the campaign’s support made sure everyone could order like a king, with discounts for all.


































Client: 99Food (Didi Chuxing)
Agency: Eyxo Content Co. | In collab w/ 99 Creative Hub and CP+B
Year: 2025

Creative Team
Creative Director: Gio Cartapatti
Art Director: Luis Felipe
Copywriter Gabriel Cohen
Planning: Isabella Ribeiro, Guilherme Bragança
Motion: Gustavo Graeve
Production: Sweet Films
Film Director: Yanco Gomes