luisfelipe/
HEY, I'M AN ART DIRECTOR ANDDESIGNER, BASED IN SÃO PAULO.
OPEN FOR FREELANCE WORK :)
BRALAND
→ BRADESCO
→ 2023
→ 3C GAMING
To bring gamers closer to the brand, this activation features five mini-games that offer a reward system. By accumulating experiences, players earn coins that can be invested in a replica of a bank branch within the game. With these funds, they can purchase items and enhance their equipment in Fortnite.
The creative map also invites the gamer community to explore iconic landmarks such as Teatro Bradesco, Barco Voyager, Inovabra, and Palácio Avenida. A virtual version of the bank's artificial intelligence, BIA, is also present in Braland through a smartphone, interacting with players when activated.
The launch strategy includes the participation of Sharshock and a squad of influencers such as Patriota, Letiltz, KennoSV Jinki, Sharshock, and the SurpriseCo collective.
With the launch of Braland, we collaborated with gamer influencers and organized the thrilling "Lasercup" championship, solidifying our partnership with the gamer community and our vision of a future where innovation and fun come together in a unique way.
THE MAP
The game elements were developed in collaboration with community creators, resulting in a dynamic and engaging environment, and that demonstrates Bradesco's commitment to connecting with new audiences in a meaningful and innovative way.
Client: Bradesco Bank
Agency: 3C Gaming
Year: 2023
Creative Team
CCO: Paulo Aguiar
Creative Director: Lucas Pinheiro
Art Director: Luis Felipe
Copywriter: Allisson Nogueira
Motion: Pedro Fiuza
Video Production: Sugar Cane
Film Director: Igor Selingarde
3D Artist: Sply
Agency: 3C Gaming
Year: 2023
Creative Team
CCO: Paulo Aguiar
Creative Director: Lucas Pinheiro
Art Director: Luis Felipe
Copywriter: Allisson Nogueira
Motion: Pedro Fiuza
Video Production: Sugar Cane
Film Director: Igor Selingarde
3D Artist: Sply