luisfelipe/

HEY, I'M AN ART DIRECTOR AND
DESIGNER, BASED IN SÃO PAULO.
OPEN FOR FREELANCE WORK :)



  1. Legendary Houses
  2. Rediscover PokémonGO
  3. Desafio Mach 3
  4. Braland
  5. LL7 x Germs
  6. Hypa Minha Live
  7. CB Streamer
  8. Novos Sortudos


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©2025

HYPA MINHA LIVE


→ BANCO NEXT
→ 2022
→ 3C GAMING


This web series, presented as a reality show, follows the transformative journeys of three young streamers who are clients of Banco Next. Their lives take a dramatic turn through a partnership with the celebrated gamer Nobru.

The series captures a dynamic blend of mentorship sessions, personal branding initiatives, and a hype-driven communication strategy. Additionally, the streamers receive a newly revamped streaming room, fully outfitted with exclusive products from Next's e-commerce platform.

With this support, they are poised to elevate their success to unprecedented levels.




To enhance the concert atmosphere, we crafted immersive visuals designed directly onto the game's virtual stage, immersing participants even further into the experience of an authentic L7 show.












Client: Next Bank
Agency: 3C Gaming
Year: 2022

Creative Team
CCO: Paulo Aguiar
Creative Director: Lucas Pinheiro
Art Directors: Luís Felipe, Guto Russo
Creative strategist: Giovanna Cartapatti
Director: Atilas
Production Company: Mavo


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