luisfelipe/
HEY, I'M AN ART DIRECTOR ANDDESIGNER, BASED IN SÃO PAULO.
OPEN FOR FREELANCE WORK :)
DESAFIO MACH3
→ GILLETTE
→ 2025
→ 3C GAMING
To connect with Gen Z, Gillette Mach3 brought together two contrasting worlds in a three-part series where gamers and gym enthusiasts swap routines and challenge each other. Guided by Leo Stronda, Nobru and Bitelo take on Giga and Cerol’s intense fitness regimen, while the bodybuilders step into the gaming arena under the players’ guidance.
The series culminates in a live showdown, where both teams put their newly acquired skills to the test — proving that the real challenge is being the best version of yourself, whether it’s in the gym, in the game, or anywhere in between. And with Gillette Mach3, you’re always ready for the next move.
As Art Director, my role was to craft a visual narrative that seamlessly connected these two worlds, maintaining the strength of the Gillette Mach3 brand while engaging a young, competitive, and multifaceted audience.
Client: Gillette
Agency: 3C Gaming
Year: 2025
Creative Team:
Creative Director: Lucas Pinheiro
Art Director: Luis Felipe
Copywriter: Ronan Coelho